Book Blogging Survey Results Part 1: Your Blogs

The results are in! Well, they’ve been in…but, you know, life. Isn’t that what this whole book blogging survey was about in the first place? Thanks to all of your great shares, we had 310 participants in the survey! I thought we would be lucky to hit 100, so 310 is amazing. There was so much great information shared that JenniferKim and I decided to break it down into three separate posts with general themes. Hopefully, this will prevent everyone from getting data overload and also allow us to focus our discussions on each post. I’m mainly focusing on getting an overall picture of the content of our book blogs, where Jennifer and Kim will take a look at the way current and past bloggers feel over time. You can look for their posts coming up soon! So? To the numbers! 
The first question was simply “How old is your book blog today?” I was actually expecting to see the results way skewed below two years, so seeing so many bloggers in the 5-6 year range was surprising. What wasn’t a surprise was the huge drop after the six year mark (from 19 to 9% of the results). Jennifer and Kim will look at some possible reasons for that drop in their results.
Next we asked “How often do you typically post? Most (39%) responded 2-3 times a week, with the second highest response (24%) being 4-5 times a week. I was a little curious about the small number of bloggers posting daily and wondered if there might be any correlation between frequent posting and feeling a high degree of pressure to review advance copies of books. But of the 19 participants who blog daily, only two said they feel extreme pressure to review books, while six said they don’t accept review copies. Innnnnteresting!

We then shifted to “Aside from writing about books, what other types of posts do you regularly include on your blog?” The top responses were personal posts (27%), memes (22%) and giveaways (18%), with very few coming in with cover reveals (5%). Many of the people responding with “other” added author interviews, news and pop culture discussions.

In a not so surprising turn, Twitter came out on top (27%) in response to “What social media sites do you use because of your blog?“, with GoodReads (20%) and Facebook (18%) not too far behind. 

And then came the money. “Do you make money from your blog or writing about books?” and “Has your blog led to other writing or book related opportunities?” go hand in hand, so we’ll take a peek at them together. I wasn’t surprised by the low number of book bloggers with ads on their sites, but I was a little shocked to see so few people using affiliate links. I’m guessing that’s because it takes so long to build up money using links? 

We can see a little sampling error, since the same response (Yes, I write paid reviews for another site/publication) has different outcomes, but it’s also interesting to note that there are a number of people writing unpaid reviews for other sites, too. I was wondering about those who were writing paid reviews for other publications, curious if it was something that came with more time in the blogosphere. True to my guess, almost everyone getting paid for content on other sites has been blogging for more than 2 years. 

The last question I looked at was open-ended and asked “How do you pick which books to read and review?” There was a pretty wide range of responses, but many participants mentioned that mood and general interests were the main things guiding their choices. About a third of the responses discussed prioritizing their reading based on the publication date of books, while others dismissed review copies altogether. As a whole, most seemed to get recommendations from other bloggers and reviews on GoodReads. 

There is a ton more information to pick apart in later posts, but does anything surprise you so far? Did any results line up with what you expected?

Head over to Kim’s site for Part 2!