book blogging paid reviews

Do Book Bloggers Know Their Worth?

book blogging paid reviews

I try to keep my blogging about blogging at a minimum, but last week I ran into a post from Ashley at A Silver Twig called Book Bloggers Should Charge for Book Reviews that had me typing without reserve. As a former book blogger, Ashley uses her post to explain why she feels we should be charging for our reviews, citing the time and creative energy it takes to read a book, write a review, and produce blog content. While I absolutely agree with Ashley that book blogging can take time and work, I’m not sure that attaching a price point to reviews will highlight the value of book bloggers. Instead, I couldn’t help but notice how her post pointed out common problematic thinking about ARCs and reviews, particularly those Kim was getting at in the post Blogging for Books versus Blogging Because of Books from last year.

“Why are book bloggers working for free? I’ll tell you right now that lifestyle bloggers (like me) don’t work for free. We don’t promote products or companies without being compensated for our time, effort and creative marketing.”

This is not work. This is not a job. I am not assigned a task by a publicist with a due date, nor am I required to promote a product. While I certainly respect everyone involved and feel thankful that I’m able to read well ahead of publication, a book for review is not a contract—something I’m very clear about in my review policy.

Ashley mentions in her post, “They [publishers] expected reviews as well. They always said there was no obligation to read and review the books but there was and if you didn’t you didn’t receive quite as many in the future.” Is there a reason we need to be flooded with more books than we can possibly read? Maybe my refusal to create this false contract is why I’m not receiving boxes full of unsolicited books, but I am receiving books I’m actually interested in. I’m reading what I would otherwise be seeking out and have the freedom to write about the books that best fit my blog without ever feeling like there’s an obligation.

Offering up that time and space for money would take me away from the books I choose to read, and very quickly turn something I enjoy into something I do just to get paid. I don’t frown upon anyone who chooses to blog for money, nor do I frown upon bloggers who post sponsored content (as long as it’s noted as such) or are paid to write for third party sites (which I do). But for those of us blogging for our love of books and the community, significantly altering our reading and writing because someone is willing to pay just doesn’t add up.

Ashley is right in saying that many book bloggers don’t know their worth, but value isn’t found in charging for reviews. The problem is the mindset—the idea that reading and reviewing is assigned work with a specific deadline—that so many bloggers get trapped in. So much of our worth is in our genuine love of books; in seeking out titles and excitedly sharing what we’ve discovered. Instead of devaluing our time by allowing it to be dictated by the demands of a paying author, we should highlight our value by remembering that our blogs are our own spaces, even if we choose to accept ARCs from publishers.

 

  • Oh my goodness, YES to this: “Maybe my refusal to create this false contract is why I’m not receiving boxes full of unsolicited books, but I am receiving books I’m actually interested in.” This is where I am, and I’m totally happy here. I absolutely know my worth. I don’t need to cash in on that at every turn – there are things in my life that I want to do for no other reason except I love it. And with book blogging, that means I know my worth well enough to do what keeps *me* happy and excited to talk about books. That will look different for different people, and that’s okay. “Book Bloggers Should [blah blah blah]” – how about book bloggers *should* do…what works for them. Period.
    GREAT post!

    • “there are things in my life that I want to do for no other reason except I love it”

      Yes, yes! Obviously it takes time, but it’s time I enjoy…and there’s just nothing that makes me want to turn it into something I *have* to do.

  • Heather

    Great post! I completely agree with you. Although I wouldn’t say that my reviews (if I can even really call them that) are of any great quality, I do love sharing books that I’ve found with other people, and finding new books on other blogs. I think if a person wants to be paid for it then good for them, but there are so many rules and expectations imposed on doing something for money, and it does get less fun. And then you don’t want to do it anymore. Not that I would ever stop reading, but I would stop blogging.

    • I so agree about the rules and expectations when money is involved. Even if you agree that a positive review isn’t guaranteed, there’s a pressure attached to that review that wouldn’t be there otherwise.

  • Yes. All I can say is I don’t blog about books to receive money or book perks or anything. That’s not the reason I started doing this. It’s just for my own reasons, such as liking books a lot and talking about them with others. Sure it takes time. But it’s something I’m willing to do, like a much-loved hobby. Such as playing tennis or something. I like your sentence about bloggers getting or feeling Trapped. Sometimes when bloggers take free books I think that can happen.

    • I love that you compared it to another hobby that takes time, because it’s so true. I’m sure many people would like to get something in return, but not if that means sacrificing the fun of the hobby.

  • Exactly what Monika said. I’m having fun and reading what I want. I’m not accepting or asking for books that I wouldn’t have wanted to read anyway. Great post!

    • I can only imagine how my great reading balance would change if I was accepting pitches based on who was willing to pay the most!

  • Amy Sachs

    This is really interesting. I never thought about taking the time to blog about books as somehow devaluing myself. I love books, and I wanted somewhere to talk about them and people to talk WITH. If I receive books from publishers and review them in the process, then that’s great! But i don’t feel like I should be getting paid for it, despite the time it takes, because I would be doing it anyway, and I tend to only accept books I would seek out regardless like you said! Lifestyle blogs are great, and I read tons myself, but I think it’s a completely different world than book blogging, when it comes to sponsored content and promotion.

    • It really is a different world, so it’s hard to apply the same blanket statements for both. I know I wouldn’t get much joy from using and reviewing a household product, so I can understand the interest in payment, but reading and reviewing is something most of us actually *like*.

    • I feel that I am being paid in books. I could never afford all the books I read.

  • The thing I don’t like about this argument is the suggestion that I don’t know my worth because I’m not demanding payment for my time. Is money the only way to measure human worth? Can’t I find it rather in the fact that I’m putting more joy and enthusiasm into the world, and doing something that I love freely and without compulsion? I do other things to make a living. If someone wants to make a living running a book blog, great! But it’s not going to affect my wish to do it for nothing, and remain free of monetary obligations.

    • Agreed, agreed, agreed! And I think that our enthusiasm is actually more valuable in this case – it’s pretty clear when someone is genuinely excited about something vs. being paid to promote it.

  • Brava! What they all said. ;)

  • Really great post, Shannon!

    I stopped by Kim’s post. It got me thinking about the language of my ARC disclaimers, especially “in exchange for.” I may cut that out entirely in the future.

    I have to admit, I do sometimes get green with envy when I see people getting oodles of unsolicited book mail (I mean, free books! in the mail! Who wouldn’t?), but I think you’re spot-on when you say that you’d rather be reading what YOU’RE interested in, not what the publisher is interested in building hype for.

    • I think Kim’s post is so fantastic and one we probably need to revisit every once in a while, so I’m glad you were able to read it for the first time. That language is suggested by the FTC, but really applies to products or money exchanged for reviews (you know, like a $100 dress)…and that’s not quite how ARCs work. I definitely let my readers know where a book comes from, but it’s as simple as noting a source for each review.

      And I’m with you – the envy happens for sure! But I’m pretty realistic about what I can and can’t read, so it’s good to know I don’t have to feel guilty or obligated, either.

  • Lindsey Stefan

    You make some great points here, Shannon. I think it’s really easy to get jealous of people with their giant bookmail stacks, but how many books can we actually read? I’m happy to read the books I read. If I get them a bit earlier, I’m not going to complain!

    • Absolutely…I try to be as realistic as I can and pick out titles I genuinely think I’ll like, so if something doesn’t work for me I don’t feel bogged down by guilt.

  • Wonderful points, Shannon. I’ve been wrestling with the question of monetizing-non-monetizing in different ways, etc but never NEVER thought about charging for reviews. OH THE HORROR. Books are a different type of commodity, despite being “commodities” — unbiased reviews are what most of us are after. If a book is given for free there’s a possibility of bias (as bloggers I think we’re much more lenient on this point); if he blogger is clearly paid to post a favourable review, there’s the question of bias again and payment seems much more compelling evidence. We’d all be crazy rich now if we were charging for book reviews… but would we be happier readers, I wonder?

    • The happier readers point is spot on for me. The idea of having my reading dictated by someone else just doesn’t sit well.

  • Noora

    This is a wonderful post! I can wholeheartedly agree with everything you say. Book envy is real, but I still wouldn’t trade the backlist books that I choose to read to the pressures and expectations to review every book that arrives to my door step. What I do I do for the love of reading. Blogging about it is just another way of sharing that experience with others.

    • Definitely! While don’t think bloggers should feel required to read everything that crosses their path (especially if its unsolicited), I think being overloaded by books can definitely create an unnecessary feeling of pressure.

    • Totally with you on this, Noora! Even just requesting an ARC or so a month from NetGalley already cuts heavily into my backlist time, and I’d be miserable if I had to give it up completely, ESPECIALLY for books I don’t care about.

  • I totally agree. For me book blogging isn’t about income or free books, it’s about community. I love the conversations i have and the people that i never would have met without blogging. I view it as a hobby, but also as something I do for me. It helps me keep track of what i’ve read and talk about books with people who have the same tastes as I do. Brilliant post.

    • I suppose that from outside looking in it could be hard to understand why many of us do this, but the conversation and community are definitely key. It’s something you can’t really replicate with bookish discussion anywhere else.

    • (From Penny): Great point Tanya – precisely! And completely agree – great post Shannon!

  • Thank you so much for writing this post – I feel like this is something that needs discussion! I think I fall somewhere in between – I’m not for a “pay for review” type system because I think it creates all kinds of conflicts of interest. But, I do feel like there should be some sort of monetary compensation above and beyond what’s out there now. We all do this (mostly as a hobby) because we genuinely love reading and talking about books, but it takes a lot of time and we are providing a service to publishers by promoting the books we love. Shouldn’t we be compensated in some way for the time spent (other than via ad and affiliate revenue)? Maybe I’ll start brainstorming out of the box compensation structure ideas – ha! And, you know what, if I actually made money doing this, I could pay for additional childcare and get a lot more done..rather than trying to squeeze this in during the little bits of free time I have!!

    And – I’m like you in that I don’t receive boxes of unsolicited books and don’t really care to…I request the books I’m genuinely interested in and that’s enough for me!

    • “but it takes a lot of time and we are providing a service to publishers by promoting the books we love”

      This is where the idea of compensation gets tangled for me. I don’t see myself as providing a service, I’m just writing about what I read. If my loving a book encourages others to pick it up that’s great (for the reader!), but I’m sure there are also cases where my lack of enthusiasm does the opposite. I’m not sure what compensation for time spent would look like, but it would make me feel tethered to publishers/authors in a way I’m just not sure I want to be.

      • I agree with you that we’re writing about what we read because we want to and that contributes to our credibility. I also don’t view what we do as primarily providing a service to publishers (and authors), but that is a byproduct of our passions.

        I never thought twice about being paid when I started my blog. And, I would never want to be paid by the publishers or authors…I think that would totally undermine our readers’ trust in us. I think, for me, it’s more the time we spend running a blog…not just reading and writing about it (after all, we can do that on Goodreads). What I think would be ideal is some sort of different revenue structure or source that doesn’t exist at this point (one where the publishers and authors are not the “payers”)…I obviously have no solution :) Susan W’s thought about subscriptions is interesting, but I totally agree with her that most people wouldn’t pay for something like that.

        I guess I secretly want to be one of those people that finds a way to get paid to do what they love without sacrificing integrity (I know, I can keep on dreaming – ha!)

        • If you don’t mind ads, networks like Litbreaker (which I use, even though they’re not working right now ;) and BookRiot actually pay well based on pageviews and are geared toward readers specifically – just a thought!

  • JoAnn @ Lakeside Musing

    Excellent post!! Thank you.

  • Susan W

    I find this a very interesting discussion. I am a blog reader. I don’t have my own blog (maybe one day, who knows?). I read many book blogs and trust the options I read. If I thought that the publishers were paying you to write a review, I think my option would be far less trusting. Like when a TV host has an actor on, who happens to have a movie coming out and the host goes on and on about how fantastic the movie is…I, like most people I assume, automatically regard what they say as totally forced and untrue. I don’t think you want your blogs being looked at in that way. The only other option for payment would be to have your reader subscribe and sorry to say, as much as I trust your opinions, I’m not willing to pay for them.

    If it means anything, your worth and value are greatly appreciated by your readers, which is a lot compared to others peoples time consuming hobbies, that are really only appreciated by themselves.

    • I’m so glad to see your perspective, Susan, and I think that just as a reader I fall into the same boat. I know that even with paid reviews there is likely the stipulation that reviews may not always be positive, but I still feel like there’s some obligation there that makes me trust less.

      • I think Susan W brings up a good point — the other source of revenue would be from subscribers to our content. Then we would be responsible to them to provide honest reviews, not to the publishers to provide good publicity (i.e. advertising). That’s why we don’t see reviews in newspapers or magazines as tainted, unless there’s some egregious manipulation of the content by the advertisers.

        However, I would feel odd asking readers to pay for my content, just as I would asking people to pay for hearing my opinion in a book club (hey, I spent HOURS reading this book for you all, now I want some payback!). I could only justify such a move if I were going to ratchet it up a notch (or several) into something way more formal. But really I quite like that it’s a free and open exchange.

        • Absolutely. And I actually think it’s great for bloggers to seek out those third party/subscription sites if they’re looking for a way to get paid for reviews. I write a review or two a month for a paid site like what you’re talking about – and it doesn’t throw off my normal reading or what I share on my blog, which is pretty much the way I’d like to keep things.

  • Well said, Shannon. I totally agree with you. It had honestly never occurred to me to charge for a review. I blog for the interaction with other book lovers, not to get money out of it. And I love the independence to read whatever I want, whenever I want.

  • I read a post about clearing bookshelves of unwanted books. They were all the latest titles, in hardback, and there was no way this blogger could have read them all – and they certainly didn’t review them, as they could never have the time to read and review them, plus most of their posts are about themselves and general book navel gazing! I can only assume that they’re sent them in the hope they’ll review them (but even if they don’t, they probably still get the latest books!) I feel dreadfully guilty about not reviewing quickly; about saying no to certain books (although I have discovered some unexpectedly fabulous books through saying no to something not usually on my radar!) I do have to admit that, although it may not be an issue for some people, since my hours at work got cut (hopefully temporarily), I’m grateful to not have to pay for all my books – I couldn’t afford them. I know you’re not really meant to see that as a bonus, but it definitely is for me at present.

    • Being able to share and discuss with others without having to pay for a majority of my books works pretty well for me, too!

  • Really well argued. For me, I started blogging because I was reading a lot of blogs and wanted to get more involved. Books are something I love and I tend not to request many review copies because I don’t want the pressure to think I have to finish them. Then, when I do and get them I am happy with that. I think that for me, I don’t / wouldn’t expect to get paid. I do appreciate though that there are bloggers who spend a lot more time on their blogs and treat them more professionally than I do and if they want to get compensated I think they have the right to ask for this as long it is clearly stated.

    • It can be really hard to hold back the urge to request everything, but it really does make for happier reading to have a manageable amount that looks like what you would read anyway.

  • Gayle Weiswasser

    I’ve found that I can generally get a copy of any book I want as long as I ask for it. I certainly don’t need all the unsolicited books, most of which I pass along anyway. I blog for the love of reading and desire to share the books I love with others.

    • I’ve found the same and it tends to be the process I follow – I just have better luck browsing catalogs and picking out what I think will work for me over trying and DNFing piles.

  • Well said, Shannon!

  • “This is not work. This is not a job. I am not assigned a task by a publicist with a due date, nor am I required to promote a product.” THIS. I am a person who loves reading and talking about books. I am NOT a freelance marketer, and I have no interest in becoming one. Having publishers dictate the terms of my reviews would destroy all the passion I feel for book blogging.

    And honestly, I hate when lifestyle blogs only post sponsored content. If I notice that a blogger only writes about things she’s being payed to write about… I become seriously uninterested. Who wants to see an endless stream of ads?

    Great post!

    • YES. I think it can be hard for some to separate an ARC from obligation, but unless we do it just feels too much like we’re handing our blogs over.

  • I came to blogging with a journalism background, and paying for coverage is absolutely verboten in journalism. That’s what ads are for! The rise of stuff like native advertising and sponsored content has muddied the waters, but paying for coverage still feels really squicky to me. I see my blog more as a work of journalism than marketing, and so I choose to operate by journalistic standards.

    But even without my ethical hesitation, I think your argument against this kind of thing is really good. If publishers can buy our reading time, when will we make time to read what we want? Blogs are fun to read and write because we’re choosing our own content, writing about what we want. As you say, a lot of her argument rests on the whole idea that we’re obligated to offer up our space to those who are asking, but I value my blog space way to much to have that attitude.

    • Yes! THIS. There is a difference between advertising and creative writing or objective reporting… even if that divide has been a bit roughed up, it still exists!

    • I love that you mention journalism and ads…that’s actually the reason I have no problem with ads on blogs – you know, in tasteful moderation that still allows me to see the content ;)

  • Her point about lifestyle bloggers not working for free? Is why I stopped reading most “lifestyle” blogs long ago. Most blog readers / consumers are smart enough to know when they’re being advertised to — and in certain contexts are fine with it (e.g. sparse and clearly labeled sponsored posts) — and when a blogger sort of pretends they’re just “reviewing” [promoting] products ’cause that’s what the cool kids do, it definitely smells forced and fake. This is something I like about the book blogosphere — in my experience, there’s been a higher ratio of honest, engaging reviews because of the way ARCs work, in comparison to other types of products/blogs.

    • I love everything about this comment! It’s so painfully obvious when someone doesn’t care about something and pushes to promote it anyway. It really is nice to see that rarely happens in book blogging.

    • Yes! It’s interesting that the typical book blogger has relatively been untouched by sponsored posts or paid content. (I mostly see affiliate schemes and staright up ads). It’s such a strange duality when you think about the lifestyle and beauty bloggers which are practically saturated with it! I’ve noticed too that there was huge influx of book tour companies but it seems that ones that have stuck around are those who actually encourage honest reviews.

  • Great post, Shannon. So well said. And this: “we should highlight our value by remembering that our blogs are our own spaces, even if we choose to accept ARCs from publishers.” Yes.

    • I think it’s probably the main way we forget our value – it’s easy for us to think we’re held down by publication dates just because we’ve accepted an ARC to review.

  • Well said! I agree with you. We don’t do this for the monies, but for the love of books. And considering Publishing is a (potentially) dying industry, I want to do everything I can to support it.

  • Beautifully written! I’ve been thinking about this for some time while reading blogs that were touting their thousands of dollars income each month for blogging. Should I do that? Should I sell my blog to the devil and go that route? As much as I would love to be compensated, it wasn’t the purpose of starting or continuing my blog. I’m not a sales person and promoting a product for compensation is not in my wheelhouse. Literature and the arts are timeless. A necessity in a society saturated with consumerism. There are no comparisons or doubt in my mind anymore. I am proud bookish woman sharing my love for literature. And soooo glad to be a part of this community! :)

    • I think that people living off their blogs make up such a *small* portion of the blogosphere, yet so many try (and fail!) to reach that. Like you, I’m much happier just reading and sharing and loving it.

  • Interesting post! I’m just starting out with book blogging and I’ve been thinking about what to do about affiliate schemes. It never occurred to me to charge for reviews. I admit that I started the blog so that I could request ARCs to review, but also to save money on buying books. I never really planned to make money. I’m not sure I would trust a review that was paid for. I tend to switch off if I see a sponsored post.

    • I think many bloggers are okay with affiliates and sponsorship, as long as the content is your own and labeled as such, but yeah…paid reviews seems to enter different territory.

  • Word. And this is what I so love about blogging! People aren’t writing about books because they’ve been compensated to do it; they’re doing it because they are legitimately excited about those books. The enthusiasm of the book blogging community is what has kept me in it ALWAYS.

    • Yes to the community! You can definitely tell a difference when you compare it to other blogging niches, and I certainly wouldn’t trade that.

  • Ah, when money exchanges hands, the sincerity is doubtful. I feel it would taint the review/reviewer. Definitely not for me. I’m just out here to share my reactions and read others’ reactions, period. :)

  • Emma @ Words And Peace

    great post, totally agree with you. Plus in a sense, when we receive a free book in exchange for an honest review, we do actually get something, as we did not need to buy the book

    • I think we should try to avoid using the exchange language, because it becomes a little to close to being “paid” for a review for me, but having the privilege of reading ARCs is always nice.

      • Emma @ Words And Peace

        so my point is, if you get a book for free to review, and sometimes they are not just ARCs but final copy, why ask to be paid on top of that?

  • Great post Shannon! I agree with your words. If book blogging starts feeling like a chore, I will most definitely stop it. I like reading whatever I want, whenever I want. I also make it clear that I don’t set timelines for reviews and that unsolicited books sent to me will be *considered* for review. I am glad you brought up this topic. And I like that you reminded us, the book blogging community, of why some of us do this. A love for books is the core of book blogging and that’s all that matters.

    • I think it’s so important that we set clear guidelines about what we’re willing to do when it comes to reviews – it definitely sets us apart from being paid!

  • Great post and I absolutely agree with all of your points. If you’re blogging as a way to earn money, then book blogging is probably not the right place for you. Nor do I think it is the right place if one looks at it as a competition between bloggers or as a way to get noticed or get attention. Reading is such a private affair and such a personal one. Everyone brings something different to the experience because of the different life experiences they’ve had as well as the previous reading experiences they’ve had. Perhaps this is because of my teaching background, but I believe in doing something because you love it, not because of how much money it brings you. To each their own, but I find that I would much rather be able to take breaks from blogging when I need to and be able to read and review what I choose instead of someone making me read books I would rather DNF. Isn’t that why we blog as opposed to going after magazine and newspaper-related reviewing positions? We do it because we want to share the love of reading with others not because we want to be public relation fodder for authors and publishing companies. I think I went off on a tangent there, but I really think the book blogging community is more about the passion than the payout.

    • I definitely think you’re right. And I think it’s pretty easy to pick who anyone who is blogging to try to hit it big or make money based on the lengths they’ll go to make their blog popular instead of just reading and engaging.

  • I pretty much read all of the ARCs I agree to accept, so for me, I don’t think accepting money would make a difference to how much I enjoy reading – not any more than accepting ARCs alone, anyway. My biggest concern about accepting money is that it would destroy my objectivity. I also don’t feel like I need to be paid for my reviews, since the vast majority of the time I spend on ARCs is time I would have spent reading anyway.

    • I definitely think it would be nearly impossible to be objective writing reviews for money. Maybe if you were doing so for a newspaper or other space where you know the job you have is secure regardless of what you write, but otherwise, I feel like there would be some sort of responsibility to write a specific type of review.

  • Interesting discussion! While I would LOVE to make money off my blogging, it is not why I blog about books. I started blogging my reviews because it is a way for me to process what I’ve read. The reviews are for me as much as for an audience. And as you’ve mentioned, I have far more books on my shelf than I will ever get to, and there are plenty of ways to get review copies for books I am interested in. I participate with one book tour site, and have the freedom to choose the books I want and to decline to participate. Sometimes I over-schedule and it begins to feel like homework, but only because they have so many books I really WANT to read! Getting advanced access to books is enough of a reward, and though I feel I do have to write a fair review, I never feel like it has to be a happy review. If I were getting paid, I’d probably feel like I need to go easy on a bad book and would no longer trust my reviews.
    BTW, I agree about the ‘in exchange’ phrasing. I used to use it (and did on my last review because I was so tired when I wrote it, I pulled out the wrong template!), but I’ve tried to get away from the exchange and just stick to ‘I was given a review copy’…..

    • I think many of us would be more than fine reading and sharing the books we have or can get access to without any advance, it’s just a nice perk!

  • ThomasHogglestock

    There are a million things I could say but you said many of them and your commenters added many more. But I will point out one thing, and forgive me if someone already made this point. Comparing book blogging to lifestyle blogging couldn’t be more apples to oranges. Lifestyle bloggers get paid because they are helping to satisfy the western world’s number one leisure time activity: consumption/shopping. That’s why retailers and manufacturers fall all over themselves to anoint anyone with a possibly untapped audience. There is a consumption aspect to book blogging/buying for sure, but nowhere near as lucrative as other consumer goods.

    • That’s such a great point, and I think many of us are actually put off by he consumption aspect of books, which makes the environment a little nicer to be in.

  • Well said! I also think that bloggers shouldn’t charge for reviews. We do this because we love it, not because we get paid for it. There even has been some psychology research where kids who were drawing got rewarded for it and their enjoyment from drawing got less as they got rewarded for it and thus thought they did it for the reward and not for the enjoyment itself. While compared to a group who didn’t get the reward, who enjoyed the activity itself more.
    I think that once you get paid for things it feels very different and while you might still enjoy it, it feels more like an obligation and it has rules and strict deadlines as you get paid to do that. I understand why some people try to make some money and I think that’s okay. Personally I would never aks money for reviews and if someone had received money for a review I think it’s easy to wonder how honest their opinion really is. Great topic!

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